ABCD technology integration in the hospitality industry of Bangladesh: An analysis of web content
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Abstract
The hospitality sector is undergoing a vital transformation as digital technologies take center stage, with data-driven applications playing a key role in shaping its future. This global sector is witnessing a remarkable evolution, driven by technological advancements, where cutting-edge services are now a necessity for sophisticated travellers. This study explores how data-driven technologies like artificial intelligence, blockchain, cloud computing, and data analytics are being used in the hospitality industry, which relies heavily on information. Additionally, Bangladesh, known for its natural beauty and tourism potential, is falling behind in adopting these digital tools for several reasons. While some tourism organizations are starting to use digital solutions, progress is still limited. This exploratory research from Bangladesh seeks to shed light on the existing landscape and motivate industry professionals to improve their online visibility and offerings. To achieve this goal, the study utilizes web content analysis through the ABCD technology model and investigates the trends of digital adaptation within the Bangladeshi hotel sector.
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