Organizational Culture, Job Satisfaction, and Job Loyalty: A Study on Employees in the Hospitality Industry of Bangladesh
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Abstract
This paper investigates the link between organizational culture and job loyalty, with job satisfaction considered as a mediating variable in the hospitality sector of Bangladesh. Organizational culture is among the major factors associated with employee turnover in high-risk sectors, such as hospitality. The study adopts a quantitative approach, collecting data from 109 employees at a well-known, top-end hotel in Dhaka through structured questionnaires. Some of the major aspects of organizational culture covered in this study include leadership styles, communication patterns, recognition and rewards, work-life balance, team dynamics, and innovation climate. Results obtained using Structural Equation Modelling–Partial Least Squares (SEM-PLS) confirm that a good organizational culture promotes loyalty towards the job, with job satisfaction being a significant mediator. Thus, developing a supportive and attractive working environment can substantially raise employees’ commitment and reduce their turnover. The study offers key insights for HR professionals and hotel managers by highlighting the main cultural factors that enhance job satisfaction and loyalty. Future studies should look at other moderating variables and take a long-term view to better understand these relationships.
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