Integration of TAM in IoT (Internet of Things) adoption: The Mediating Role of Service Quality
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Abstract
The revolution of internet of things (IoT) has greatly accelerated modern living and intelligent activities. Nevertheless, the usefulness of smart technology driven by IoT cannot be achieved without users' behavioral evaluation of this novel technology. The study purposes at exploring the users' acceptance of the internet of things (IoT) using the broadly used TAM (Technology Acceptance Model). To elicit responses, the structured questionnaire is disseminated. Total of 260 responses have been accumulated resulting in 86.67%. Structural Equation Modelling (SEM) is used to measure TAM with SmartPLS 4 and SPSS 28.0. The empirical conclusions of this research reveal that Perceived Ease of Use (PEOU) significantly affects users' Perceived Usefulness (PU), IoT Service Quality (SQ) and users’ Behavioral Intentions (BI). SQ is observed as mediator factor in this regard and the direct and indirect associations between the antecedents of TAM are identified. The study could be a basis for future studies, and the findings could provide value for the policymakers, designers, and scholars to plan tactic and policy for the fruitful application and acceleration of IoT in different fields of Bangladesh.
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