The Bangladesh Journal of Management Information Systems (BJMIS) is a premier open-access, double-blinded, peer-reviewed journal published biannually in June and December by the Department of Management Information Systems, Faculty of Business Studies, University of Dhaka. Our mission is to provide a dynamic platform for researchers, academics, and professionals to share cutting-edge insights and advancements in the fields of Management Information Systems (MIS), Information Systems, Information Technology, Supply Chain Management, and a broad spectrum of business, industry, trade, and development-related issues. By embracing an open-access model, we ensure free and global dissemination of knowledge, fostering collaboration and innovation across disciplines and regions. Each issue features high-quality, research-driven articles addressing emerging trends and challenges in technology and business. Get Involved Submission Guidelines: Interested in publishing with us? Explore our detailed submission guidelines. Editorial Board: Meet the esteemed experts behind the journal’s high editorial standards. Abstract and Indexing: Learn more about how our journal is abstracted and indexed. Join us in exploring impactful ideas and solutions that shape the future of information systems and business practices. Contribute, read, and grow with BJMIS!
Department of Management Information Systems (MIS), University of Dhaka
License Agreement for Bangladesh Journal of MIS (BJMIS) Based on Creative Commons Attribution-NonCommercial 4.0 (CC BY-NC 4.0) All articles published in the Bangladesh Journal of MIS (BJMIS) are licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). Key Features of the License 1. Attribution: Users must provide appropriate credit to the original author(s) and the Bangladesh Journal of MIS. A link to the license must be included, along with an indication of any changes made to the content. Attribution must be provided in a reasonable manner but must not imply endorsement by the author(s) or the journal. 2. NonCommercial Use Only: Content can be shared (copied and redistributed in any medium or format) and adapted (remixed, transformed, and built upon) for non-commercial purposes only. 3. No Additional Restrictions: The license prohibits imposing legal or technological restrictions that limit others from exercising the rights granted under CC BY-NC 4.0. Author Rights Authors retain copyright over their work. By submitting their work to BJMIS, authors grant the journal the right to publish the article under the terms of the CC BY-NC 4.0 license. Authors are encouraged to share their work through institutional repositories, personal websites, or other platforms, ensuring proper attribution to BJMIS. Limitations of the License The license applies only to the articles published by BJMIS. It does not cover third-party content (e.g., images, tables, datasets) included in the articles unless explicitly stated. Users must comply with all applicable laws and ensure their use does not infringe upon the rights of others. How to Attribute When using content from BJMIS, please include the following attribution: Author(s), “Article Title,” Bangladesh Journal of MIS, [Volume, Issue, Year], DOI/URL, licensed under CC BY-NC 4.0. Further Information For detailed information about the CC BY-NC 4.0 license, visit the Creative Commons website at https://creativecommons.org/licenses/by-nc/4.0/.
The AI-Driven Future of Mobile Finance: Understanding User Perceptions in Bangladesh
This paper investigates the relationship between user perception factors and AI-driven user experience in Bangladeshi mobile financial services. Two factors for AI-driven user experience (AI-hedonic user experience and AI-recognition user experience) and five factors for user perception—user-friendliness, personalization, trust, relationship commitment, and user satisfaction—are used in the research. The population of this study was the users of the MFS industry in Bangladesh. The study comprises 226 respondents, using a convenience sampling technique. The study showed that three user perception variables—user-friendliness, relationship commitment, and user satisfaction—positively and significantly affected AI-driven hedonic and recognition user experiences. Alone, the trust generated a positive, significant impact on AI-driven hedonic user experiences. Personalization, however, was found to have no substantial or positive effect on the hedonic, recognition, and AI-driven user experiences among Bangladeshi MFS users. Therefore, mobile financial organizations should increase customer trust and implement more customized AI-driven solutions to enhance brand competency and gain a sustainable competitive advantage.
Copyright (c) 2025 Mst. Tamanna Akter (Author) https://creativecommons.org/licenses/by-nc/4.0
Impact of Digital Marketing on Female Buying Behavior: A Study in Dhaka, Bangladesh
This research explores the role of digital marketing in shaping female consumer behavior in Dhaka, Bangladesh. To obtain a thorough understanding of digital marketing mechanisms, the study's first phase gathers data from a range of sources, including research papers, books, journals, newspapers, and websites. To examine the behavioral patterns of female online consumers in digital marketing, a survey was conducted in the second phase. Contemporary marketing is undergoing a substantial transition, driven by rapidly shifting trends, the introduction of new technologies, and the proliferation of portable communication devices that significantly alter female customer behavior. For this technologically advanced setting, a well-thought-out marketing strategy that includes specific digital marketing tools is crucial to the integrated marketing communication framework. The prevalence of high-speed internet access attracts a substantial number of young individuals to conduct business through social media platforms, suggesting that marketers should prioritize digital marketing channels.
Copyright (c) 2025 Nymatul Jannat Nipa (Author) https://creativecommons.org/licenses/by-nc/4.0
Potential and Challenges of Dark tourism in Bangladesh
The main aim of this study is to find out the potential and challenges of Dark Tourism in Bangladesh. The study is a qualitative study. KIIs (Key Informant Interviews) method is best suited for this qualitative study as this study has tried to find out individual perception as well as opportunity, potential and challenges to flourish dark tourism in Bangladesh. Primary and secondary both sources of data have been used to conduct this study. The primary data of this study has been collected through an in-depth one to one personal as well as online interview by a structured questionnaire. The key respondents of this study are tourism stakeholders such as government officials (employee of Bangladesh Parjatan Corporation and employee of Bangladesh Tourism Board) as well as academicians and tourists who have visited any dark tourism destinations in Bangladesh. The study results reveal that Bangladesh has huge potential to bloom dark tourism as it is enriched with dark tourism resources. In spite of various challenges to develop dark tourism such as insufficient government support, inadequate allocation for tourism in the national budget, less attention of authority to dark Tourism destinations, lack of proper management, insufficient infrastructural facilities, lack of professionalism etc., some potential measures for overcoming challenges and promoting dark tourism have also been outlined in this study. This study will provide understandings to those who are tourism stakeholders in Bangladesh such as Bangladesh Tourism Board (BTB), Bangladesh Parjatan Corporation (BPC), Ministry of Civil, Aviation and Tourism as well as private tourism stakeholders who are focused on new form of tourism to attract tourist and people who are interested to know details of dark tourism in Bangladesh. This study will also help to create awareness and take effective steps to develop dark tourism in Bangladesh.
Dark Tourism, Destination Management, Government Support, Cooperation.
Copyright (c) 2025 Tumpa Rani Das (Author) https://creativecommons.org/licenses/by-nc/4.0
Managing Food Waste: A Thematic Study on Restaurants of Dhaka city
Food waste represents a significant challenge within Bangladesh’s food and hospitality industry and globally. Effective prevention strategies and technological management approaches are essential to maintaining food quality and enhancing the economic performance of the hospitality sector. The research aims to identify the most effective prevention and technological management practices. The research used 12 semi-structured interviews and thematic analysis, relying on deductive techniques to generate thematic content. The findings reveal several causes and stages contributing to food waste, with the highest levels observed during preparation and cleaning, as well as from leftover food on guests’ plates. Recovery strategies and technological interventions, such as freezing and cooling systems, vacuum machines, intelligent packaging solutions, and other management tools, were identified as effective in mitigating food waste. Future research in food waste management will be necessary to identify and collect data and to develop operational recommendations, advancing sustainability and operational efficiency in the hospitality sector.
Copyright (c) 2025 Nusrat Jahan, Shahinor Khanum (Author) https://creativecommons.org/licenses/by-nc/4.0
Revisiting the Rana Plaza Collapse Tragedy in Bangladesh: A Study of Aftermath Cases from the Victims’ Perspective
The Rana Plaza (RP) collapse is considered one of the deadliest industrial disasters in history, and it exposed critical ethical failures within the Ready-Made Garment (RMG) industry. This paper explores the tragedy through the theoretical lens of unethical business practices that contributed to the occurrence of such a disaster and increased the magnitude of the disaster. The present research, adopting a qualitative case study approach on the basis of secondary data, explores eight illustrative cases in order to look at the human, social, and economic impacts of the collapse. The findings detail how unethical practices, including violations of building codes, unsafe working conditions, and employee exploitation, resulted in immense human suffering among vulnerable victims hailing from the poorest sections of Bangladesh. The study highlights specific gaps in organizational accountability and systemic failure within the rehabilitation process among survivors. This study identifies that unethical business practices lead to the RP tragedy and contributes to the literature on the RMG industry, industrial hazards, and business ethics. Additionally, it offers actionable recommendations to promote ethical adherence and strengthen regulatory enforcement within the RMG industry. The urgency of taking proactive measures to prevent future disasters and ensure sustainable development through ethics-oriented business practices has been clearly underscored.
Copyright (c) 2025 Samsul Alam, Md. Masum Iqbal, Sumaiya Afrin, Md. Ariful Islam (Author) https://creativecommons.org/licenses/by-nc/4.0
Organizational Culture, Job Satisfaction, and Job Loyalty: A Study on Employees in the Hospitality Industry of Bangladesh
This paper investigates the link between organizational culture and job loyalty, with job satisfaction considered as a mediating variable in the hospitality sector of Bangladesh. Organizational culture is among the major factors associated with employee turnover in high-risk sectors, such as hospitality. The study adopts a quantitative approach, collecting data from 109 employees at a well-known, top-end hotel in Dhaka through structured questionnaires. Some of the major aspects of organizational culture covered in this study include leadership styles, communication patterns, recognition and rewards, work-life balance, team dynamics, and innovation climate. Results obtained using Structural Equation Modelling–Partial Least Squares (SEM-PLS) confirm that a good organizational culture promotes loyalty towards the job, with job satisfaction being a significant mediator. Thus, developing a supportive and attractive working environment can substantially raise employees’ commitment and reduce their turnover. The study offers key insights for HR professionals and hotel managers by highlighting the main cultural factors that enhance job satisfaction and loyalty. Future studies should look at other moderating variables and take a long-term view to better understand these relationships.
Copyright (c) 2025 Mohammad Ruhul Amin, Md. Shariful Alam Khandakar, Farzana Foysal Akata (Author) https://creativecommons.org/licenses/by-nc/4.0
Institutional Quality and Foreign Direct Investment in Bangladesh: An Empirical Analysis
The purpose of this paper is to examine the institutional quality and foreign direct investment inflow of Bangladesh. This study focuses particularly on the legal and political institutions to examine the relationship between legal governance, political stability, and voice and accountability in relation to FDI inflow in Bangladesh over the period from 1996 to 2023. The OLS regression is employed for analysing the impact of institutional quality and FDI inflow. Firstly, Principal Component Analysis (PCA) is employed to tackle the dimensionality of institutional quality indicators. Secondly, two principal components, indicating legal institutions and control, and political institutions, are employed to analyse the relationship between different dimensions of institutional quality and FDI. Consistent with institutional theory and transaction cost theory of FDI, the findings suggest that legal governance has a strong positive impact on FDI inflows in Bangladesh. Stronger rule of law and control of corruption attract higher FDI inflows. Interestingly, political stability showed a significant negative correlation with FDI inflow over the study period. This indicates that political stability not accompanied by stronger institutional governance may negatively impact inward FDI. The results highlight the critical role of different dimensions of institutional quality in attracting FDI inflows in an emerging country context. Policymakers should focus on strengthening governance structures, particularly in the areas of corruption control and rule of law enforcement, to foster FDI inflows in emerging countries like Bangladesh. Bangladesh.
Copyright (c) 2025 Aditi Shams, Ashis Talukder (Author) https://creativecommons.org/licenses/by-nc/4.0
Influencing Factors of Retweet Intention of Branded Tweet Message
This study examined how Twitter (officially renamed to X) is accepted among Gen-Z users as a marketing tool. This study extended the technology adoption model by including two core motivational factors -intrinsic and extrinsic motivations and examined how these factors influence users’ retweet intention. This study used survey instruments and structural equation modeling to explore and test the factors influencing users' retweet intention of branded tweet messages of 263 participants in 2022. The survey results support that perceived usefulness and ease of use are significantly associated with users' attitudes toward using Twitter (AT) as a marketing tool. The study also significantly validated the addition of intention to retweet (IRT), which is influenced by the attitude toward using Twitter (AT) as a marketing tool. These findings highlight the evolving role of social media platforms in shaping consumer behavior and provide a refined model for analyzing content-sharing motivations, which will help marketers maximize the impact of digital campaigns.
Copyright (c) 2025 Aditi Shams, Nazmul Kabir Rony, Rahnuma Ahmed (Author) https://creativecommons.org/licenses/by-nc/4.0
Impact of E-Governance in a Developing Country: The Case of E-Mutation in Bangladesh
Like other developing countries, the government of Bangladesh has, in the past two decades, prioritized the adoption of e-governance reforms, a notable example of which is e-mutation. The objective of this paper is to perform a holistic assessment of the impact of e-mutation on end-users and service providers by utilizing a framework that incorporates multiple impact assessment criteria for both sets of stakeholders. Exploratory sequential mixed method and quantitative method were used respectively to assess impact on service providers and end-users. Findings indicate that e-mutation has been highly effective in enhancing quality of service and facilitating process improvements, while significantly reducing the scope for corruption. However, the initiative has achieved little success in improving the experience of end-users when interacting with service providers. It has also failed to promote interoperability among the different governmental organs responsible for land administration. The study, therefore, highlights that policy makers in developing countries should prioritize integration at the design stage and behavioral training at the development stage when considering e-governance reforms. It also makes a theoretical contribution by proposing the inclusion of interoperability in impact assessment frameworks for developing countries, since failure to achieve the same is attributable to the weak institutional context of such countries.
Copyright (c) 2024 Tanisha Bukth, Rezwanul Huque Khan (Author) https://creativecommons.org/licenses/by-nc/4.0
ABCD technology integration in the hospitality industry of Bangladesh: An analysis of web content
The hospitality sector is undergoing a vital transformation as digital technologies take center stage, with data-driven applications playing a key role in shaping its future. This global sector is witnessing a remarkable evolution, driven by technological advancements, where cutting-edge services are now a necessity for sophisticated travellers. This study explores how data-driven technologies like artificial intelligence, blockchain, cloud computing, and data analytics are being used in the hospitality industry, which relies heavily on information. Additionally, Bangladesh, known for its natural beauty and tourism potential, is falling behind in adopting these digital tools for several reasons. While some tourism organizations are starting to use digital solutions, progress is still limited. This exploratory research from Bangladesh seeks to shed light on the existing landscape and motivate industry professionals to improve their online visibility and offerings. To achieve this goal, the study utilizes web content analysis through the ABCD technology model and investigates the trends of digital adaptation within the Bangladeshi hotel sector.
ABCD technology implementation in Hospitality sector of Bangladesh
Usages of Artificial Intelligence, Blockchain, Cloud computing, Data analytics.
Copyright (c) 2025 Nehad Laila Sanju (Author) https://creativecommons.org/licenses/by-nc/4.0
Digital Forensics Empowerment of Bangladesh Police: A Comprehensive Analysis of Its Role in Preventing Crimes and Enhancing Investigative Capabilities
This research paper investigates the role of digital forensics in Bangladesh's police department's fight against crime. The researcher administered questionnaires to 52 members of the Bangladesh police department and analyzed the data. The study identified six dimensions, including the accuracy of evidence collected, an improved procedure for collecting evidence, a higher conviction rate, geolocating and criminal mapping, crime prevention, and fresh perspectives on cases. Through data analysis, the study determined that the accuracy of collected evidence, the enhancement of the evidence collection process, the improvement of geolocation and criminal mapping, and the introduction of new perspectives on cases positively impact the capacity of digital forensics to combat crime. Digital forensics has the greatest impact on fighting crime in terms of new perspectives on cases, enhanced evidence collection procedures, and increased conviction rates, according to the study. Analysis of multicollinearity revealed that the values of all independent variables can be predicted independently, and the total variance inflation factor was less than three, indicating that the research model is acceptable. The study concludes that the Bangladesh police department should prioritize incorporating digital forensics into their crime-fighting strategies, particularly in areas such as evidence collection, crime prevention, and criminal mapping, based on its findings. Additionally, the study recommends that police officers receive adequate training in digital forensics to utilize the technology effectively in their daily operations. The study sheds light on the role of digital forensics in the Bangladesh police department's fight against crime. The findings indicate that digital forensics has the potential to increase conviction rates, enhance evidence-collection processes, and improve the veracity of collected evidence. The study suggests that the Bangladesh police department invests in digital forensics technology and training to enhance their crime-fighting abilities.
Copyright (c) 2025 Khadija Sharmin, Mohammad Ishtiaque Rahman (Author) https://creativecommons.org/licenses/by-nc/4.0
An Analysis of the Trade Competitiveness of Non-RMG Sectors of Bangladesh
This study investigates the comparative advantage and competitiveness of Bangladesh's non-RMG sectors. This study focused on the leather and leather-related goods, fish, shrimp, prawn, footwear, and pharmaceutical industries to meet Bangladesh’s export diversification imperative. Applying quantitative methodologies including Revealed Comparative Advantage (RCA), Revealed Symmetrical Comparative Advantage (RSCA), Relative Trade Advantage Index (RTA), Net Export Index (NEI), and Export Market Share (EMS), this study evaluates each sector’s competitiveness spanning from 2001 to 2022. The findings reveal that the jute and jute products, fish and fish items, leather and leather goods, footwear, and bicycle sectors have comparative advantages and overall net competitiveness in international trade. Jute and jute products have the highest competitiveness, but only footwear and bicycles show an upward trend. Bangladesh has a higher comparative advantage in leather hides and skins, which are the raw materials used in the leather-based footwear industry. However, ceramic products, ship-built products, fruits, vegetables, and pharmaceutical products are in a comparative disadvantageous position in the international market. Bangladesh has lost its comparative advantage in fish and fish items over the past two decades. Therefore, policymakers and industry stakeholders can focus on value addition in the footwear, leather, and Jute sectors to diversify the existing export product concentration.
Revealed Symmetrical Comparative Advantage
Copyright (c) 2024 Aditi Shams, Ashia Khatun Tamanna, Ashis Talukder (Author) https://creativecommons.org/licenses/by-nc/4.0
A Conceptual Framework for Family Business Strategic Direction in the Bangladeshi Readymade Garments Industry
Family business (FB) represents a predominant and influential business form globally, which also plays a pivotal role in Bangladesh's economic landscape. Given that most businesses in Bangladesh are family-owned despite there is a dearth of research in this field. This phenomenon acknowledges a pressing need for research to conceptualize and establish a robust theoretical framework that captures the unique dynamics and challenges in this context. The Readymade Garment (RMG) industry, serving as a linchpin for the country's substantial economic growth in recent decades, particularly within Bangladeshi Family Business (BFB), lacks a dedicated strategic orientation. When BFB in the RMG industry is strategically managed and operated with efficacy over time, they might possess the potential to make substantial contributions to the nation's economy. Recognizing this significance, our novel study, grounded in existing literature, introduces a conceptual framework for the strategic direction of family-owned RMG businesses that could be crucial in guiding BFB. From the implication point of view, this framework aims to guide these businesses towards sustained development, thereby opening avenues for future research in this relevant domain.
Copyright (c) 2024 Bangladesh Journal of MIS https://creativecommons.org/licenses/by/4.0
An Analysis of the Impacts of Economic Empowerment on the Personal and Professional Lives of Women Entrepreneurs in E-Commerce Sectors of Bangladesh
Entrepreneurship significantly influences the economic empowerment of women in Bangladesh. Entrepreneurship helps women by enabling them to exercise control over their financial resources and achieve autonomy to a great extent. Entrepreneurship also fosters social cohesiveness and encourages the creation of employment possibilities by empowering women entrepreneurs to engage in community-focused activities, such as oƯering essential goods and services. Moreover, it allows women to engage in decision-making processes in various spheres of their everyday lives. Although Bangladesh has made significant strides in women's entrepreneurship, it isn't easy to ascertain how these opportunities have facilitated women's empowerment in their personal and professional lives. This research aims to examine the correlation between entrepreneurship and the promotion of women's empowerment in their personal and professional lives. It employs a mixed-methods approach, which combines a quantitative method through a survey and a qualitative method through In-Depth Interviews (IDIs) with women entrepreneurs. By taking a closer look at the challenges women entrepreneurs encounter in their everyday lives, this study offers more inclusive strategies that equalize possibilities for them in the e-commerce sectors of Bangladesh.
Copyright (c) 2024 Ishrat Jahan Khan, Md. Iftekharul Amin, Mohammad Saif Noman Khan, Sabiha Tasnim Nishy, Raiyan Kabir (Author) https://creativecommons.org/licenses/by-nc/4.0
Integration of blockchain in e-government system: systematic literature review with bibliometric visualization
Government systems in different countries have experienced a vital evolution, particularly in public service delivery. Blockchain introduced innovation in the e-government system by emphasizing the transparency of transactions, immutability, and identity management. This study uses a systematic literature review and bibliometric analysis to address the benefits and challenges of adopting blockchain in e-government systems. The results encourage government officials and citizens to adopt blockchain for accomplishing government activities. A total of 219 scholarly research papers from the major research databases, i.e., Scopus, IEEE Xplore, and ACM were scrutinized to be selected into 18 relevant publications for full-text reporting using PRISMA flowchart. Bibliographic data were accumulated and investigated accordingly to construct network visualization using VOSviewer 1.6.19. Blockchain provides two-fold benefits to the e-government system i.e., benefits to citizens and benefits to government bodies. Blockchain engages citizens in the service delivery process, ensures trust, enables access to government facilities easily, and maintains Self-Sovereign Identity and secure data. Blockchain ensures transparency and accountability among the agencies and ministries of government and facilitates cross-border activities. Having enormous benefits, governments face technological, organizational, and environmental challenges in using blockchain in the public sector. Government bodies should adopt blockchain to reap the benefits and address the challenges of implementing blockchain.
Copyright (c) 2025 Rasheda Akter Rupa, Rabeya Sultana (Author) https://creativecommons.org/licenses/by-nc/4.0
What Makes Consumers Impulsive During Online Shopping: Hedonic Vs. Utilitarian Browsing?
The rapid expansion of e-commerce in Bangladesh has ushered in a new era of consumer behavior, particularly in impulse purchases made while shopping online. This study explores the impact of hedonic (pleasure-driven) and utilitarian (goal-oriented) browsing on online impulse buying behavior in Bangladesh’s rapidly growing e-commerce sector. Using an online survey and binary logistic regression analysis, the research reveals that both browsing types contribute to impulse purchases, but hedonic browsing has a stronger influence—68% of respondents reported making impulse buys during such sessions. Gender plays a significant role: 94% of female participants engaged in impulse buying during hedonic browsing, while 69% of males did so during utilitarian browsing. Key factors positively influencing impulse buying include gender, attractive product displays, peer recommendations, credit card availability, and promotional activities. Interestingly, discount offers were found to negatively affect impulse buying. Product preferences also vary by gender—females tend to impulsively buy clothes, apparel, and cosmetics, whereas males are more likely to purchase electronics and gadgets. The study contributes to consumer behavior theory by highlighting the dual influence of browsing types on impulse buying. Practically, it offers insights for e-commerce platforms to design gender-targeted marketing strategies and personalized offers, leveraging social influence and financial tools to boost sales and customer satisfaction. These findings are particularly relevant for businesses aiming to optimize their digital marketing efforts in Bangladesh’s evolving online retail landscape.
Copyright (c) 2025 Mansura Akter, Md. Abdur Rahman Niloy (Author) https://creativecommons.org/licenses/by-nc/4.0
An Empirical Investigation of the Relationship among Internet Addiction, Emotional Instability, and Academic Performance of Undergraduate Students in Bangladesh
These days, a high level of internet addiction negatively impacts students' activities, creates instability, and can lead to depression, poor time management, and lower academic performance. Therefore, the current study aims to explore the impact of internet addiction on students' academic performance and emotional instability. The emotional effects on academic performance were also analyzed. We conducted this study among 389 university students in Rangpur Division, Bangladesh. We adopted the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique for analysis. We used Smart PLS 4.0 to analyze the data. Here, all hypotheses were accepted. The study found that internet addiction has negatively affected students’ academic performance and also has a positive relationship with emotional instability. This emotional instability has negatively affected academic performance. The results of this study will serve as guidelines for people such as students, teachers, parents, and universities. Teachers and universities can create a new policy for internet use. This study can remind parents to better supervise their children's online use by decreasing broadband allotment and monitoring. It can also alert students to the negative impacts of excessive internet use, so they should utilize it carefully for educational objectives.
Copyright (c) 2025 S. M. Ashraful Alam, Md. Mizanur Rahoman, Mohammad Rakibul Islam Bhuiyan, Most. Sadia Akter (Author) https://creativecommons.org/licenses/by-nc/4.0
Integration of TAM in IoT (Internet of Things) adoption: The Mediating Role of Service Quality
The revolution of internet of things (IoT) has greatly accelerated modern living and intelligent activities. Nevertheless, the usefulness of smart technology driven by IoT cannot be achieved without users' behavioral evaluation of this novel technology. The study purposes at exploring the users' acceptance of the internet of things (IoT) using the broadly used TAM (Technology Acceptance Model). To elicit responses, the structured questionnaire is disseminated. Total of 260 responses have been accumulated resulting in 86.67%. Structural Equation Modelling (SEM) is used to measure TAM with SmartPLS 4 and SPSS 28.0. The empirical conclusions of this research reveal that Perceived Ease of Use (PEOU) significantly affects users' Perceived Usefulness (PU), IoT Service Quality (SQ) and users’ Behavioral Intentions (BI). SQ is observed as mediator factor in this regard and the direct and indirect associations between the antecedents of TAM are identified. The study could be a basis for future studies, and the findings could provide value for the policymakers, designers, and scholars to plan tactic and policy for the fruitful application and acceleration of IoT in different fields of Bangladesh.