Inspecting the Prospects of Gastronomy Tourism in Bangladesh through Experience Economy and Actor-Network Theory
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The gastronomic experience is a catalyst for flourishing tourism in the Global South since tourists seek local foods to taste while they are on a visit, opening new avenues for cultural exchange and creating memorable tourism experiences. Therefore, by adopting a dual-theory approach, experience economy theory and Actor-Network Theory (ANT), this discourse aims to explore the factors that significantly impact perceptions concerning Bangladeshi foods and to identify the best possible medium’s role in promoting gastronomy tourism through circulating food-related information. To address these objectives, this study uses a qualitative research methodology approach where data collection methods were semi-structured in-depth interviews (fifty participants) and content analysis. The findings indicate that tourists are intrigued to engage in local food-related activities when they feel that there is a scope to gather distinctive experiences such as sensory feeling, authenticity, emotional and personal experience, service and environment experience, and cultural experience. Also, this study has generated new knowledge concerning how digital platforms, such as YouTube’s food vlog content, motivate viewers, predominantly Millennials and Gen Z, to plan future journeys to experience traditional Bangladeshi cuisine. The findings of this study will assist in comprehending the essentials and practicality of YouTube food-vlogging as a promotional tool.
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