AKTER, Mansura; NILOY, Md. Abdur Rahman. What Makes Consumers Impulsive During Online Shopping: Hedonic Vs. Utilitarian Browsing?. Bangladesh Journal of MIS, Dhaka, Bangladesh, v. 10, n. 02, p. 136–152, 2025. DOI: 10.61606/BJMIS.V10N2.A7. Disponível em: https://bjmis.du.ac.bd/index.php/about/article/view/19. Acesso em: 30 sep. 2025.